National Bingo Game Gets A Facelift

Marketing industry insiders have revealed that the National Bingo Game has been given a "facelift" consisting of a new identity and a brand new advertising campaign to go along with it.

In April of this year, the design and communications company The Workroom was reported to have accepted a commission from the National Bingo Game to develop a new brand identity, and it has now been revealed that the fruits of their labour will be introduced to the public from Monday, 11 September.

The National Bingo Game is the second largest computer controlled game in the UK, only surpassed by the national lottery. It is played by millions of people every week, thanks to the appeal of huge cash prizes. Tickets cost from just 40p, but the regular top prize each night is £100,000. Their "Afternoon Delight" game offers a top prize of £20,000 every afternoon from Monday through Friday.

The new National Bingo Game identity consists of 15 coloured dots in the shape of the letter "N", though other shapes used in the advertising campaign are said to include a pound sign, an arrow and a house. The dots will also become a familiar sight in the bingo clubs themselves, since they will be used to display the numbers as they are called during games.

It is said that one of the intentions behind the re-branding is to attract more males and younger players to the game. The majority of club bingo players (some 79% according to official figures) are women, and encouraging some fresh male blood will help to strengthen the industry as a whole.

The advertising campaign will cover several important bases to reach as wide an audience as possible. Television and radio commercials will be broadcast from next week, accompanied by advertisements in the print media, and will run until the end of October. These are said to feature real fans of the game talking about it, and

In addition, a brand new website for the National Bingo Game will be launched at the beginning on next month, and this will be supported by a number of online advertisements on popular internet sites and portals.
 

3rd September 2006